Competitive Intelligence Webinar Wrap-up – Three Benefits of Win Loss

Last Thursday, Ron Sathoff and I co-hosted a webinar on the topic of Win Loss. Over the years, Primary Intelligence has conducted dozens of thousands of sales debriefs for our clients and some major benefits have bubbled to the surface. Yesterday, we took time to discuss each of the following topics:

1. Actionable Competitive Intelligence


2. Analytics to predict ROI


3. Win back programs

Of course, one of the prime benefits of Win Loss analysis is the fact that your sales teams can sell more effectively with intelligence. But, the benefits extend much deeper than that. When Win Loss is done properly, the competitive intelligence that it generates can improve marketing, product development and corporate strategy just while providing the competitive boost for sales.

You may also want to consider a test run of two free win loss reports, based on your own sales opportunities. If you are new to PI, you might qualify for a test drive. If you have some interested in this, send me an email and let me know (cdalley@primary-intel.com)

If you would like to download a copy of the presentation, please click HERE