In this week’s cover story, Mike Brose talks about the double benefit of winning back accounts that were never yours. And, don’t forget to download our recent webinar: Three Benefits of Win Loss You Can’t Ignore
Cover Story
Double Your Money: Win Back Lost Sales with Intelligence
By Mike Brose, Primary Intelligence
Too often, companies are willing to wave "goodbye" to lost prospects, hoping that, "Someday, they'll give us another shot." In essence, the effort that was put into selling is dismissed. Rare is the company that has a formal win back program. But these companies have learned very clearly just how profitable those programs can be... (For more, click here)
BlogCentral
Why is Competitive Intelligence Not Effective?
In short, does your company make changes to increase revenues and profitability based on your intelligence efforts? Based on our experience, if you are like most companies, the effect of your intelligence efforts are minimized and, often, substantially... (For more, click here)
The A-List
iLinc Wins Pfizer Contract with Mixture of Technology, Content and Customer Focus
Originally Published in December 2004.
Executives at Pfizer's Global Learning and Development Group wanted to upgrade its training and assessment tools for its pharmaceutical sales personnel. The three short-list vendors were required to submit proposals, which were evaluated by DeLosa and a team of Pfizer personnel from strategic services and healthcare systems training. Although the proposals were intended to be the main element of the evaluation process... (For more, click here)
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