My guess is that this data is a good start for most sales people, but not nearly enough. Sales managers and reps need more analysis.
In other words, if a sales organization acts on data, the results need to be delivered in a format that tells them the “so what.” Analysts and researchers need to provide recommendations, analysis and go-forward recommendations.
But, this is a good start that might be a foundation for the type of information your company needs.
What kind of intelligence does your company use in the sales department? What do the sales guys want that make them more effective? Let me know (cdalley@primary-intel.com, 801-838-960o x5050)
1 comment:
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