Sales Intelligence that Works Better Than Employee Satisfaction Surveys

In my last post, I described a tool that help predict pipeline traffic and quota attainment through the use of sales rep generated data. The tool is called Sales Confidence Index (SCI) and it functions under the premise that “The first sale that has to occur is in the heart of the sales rep.”

A 10 minute interview with your sales group will provide you with a clear view into their collective strengths and weaknesses, allowing you to address the most important training areas right now. Over time, you track the progress of your sales groups, evolving and adapting to changes in your marketplace and company.

Of course, the results can be broken down by subgroups, geography, etc…

Because Primary Intelligence is an objective third party gathering this information and presenting the responses in a way that preserves anonymity, you can be assured that you will receive data that is more candid and honest than what you would receive through anecdotal evidence or brainstorming sessions.

A precise leading indicator of future sales success
Primary Intelligence’s SCI Web-based application provides index scores on 19 key factors that influence your sales team’s confidence and performance. These scores, and the metrics derived from them, give you precise indicators of future risk and opportunity—allowing you to allocate your resources, time, money, and training to those areas that will give you the greatest return on investment. This analysis gives you a three- to six-month window to make any necessary changes before potential risks become actual issues that will negatively impact your sales efforts.



Monitor the pulse of your sales channels, direct and indirect
Primary Intelligence’s Sales Confidence Index is the only technology solution that gives you a comprehensive understanding of your sales team’s level of engagement. Through SCI’s customizable dashboard, you can rapidly progress from taking a general “temperature reading” of your sales team’s morale to tracking and trending their confidence in 55 discrete areas—giving you the information to tailor your training and sales initiatives to those areas that will have the greatest impact on your bottom line.

Sales Confidence Index, as a key component of your sales intelligence efforts, provides your organization with the objective data you need to make informed decisions about how to enable your sales team to be more confident and generate greater revenue.

If you're ready to have a predictor of sales success, maybe you should take a 2 month test drive of the tool. It may make a ton of difference. (cdalley@primary-intel.com, 801-838-9600 x5050)