Monday, July 9, 2007

New Sales Effectiveness Best Practices Study

CSO Insights recent survey of over 1,300 companies worldwide showed that increasing sales effectiveness was the top objective for Chief Sales Officers (CSOs) for 2007 as they look to hit their revenue targets. But what exactly does sales effectiveness look like? Is it hiring more reps or different reps? Is it more or better training for our sales teams? Is CRM a way to increase effectiveness or is it a distraction for sales reps? And what role does marketing play in optimizing the performance of sales teams?

To help answer questions like these, CSO Insights is doing a follow-on study to determine what sales strategies and tactics are really improving sales effectiveness, and also how consistently are sales organizations adopting these best practices.

If you will take 15 minutes to share your experiences regarding what is working or not working in regards to increasing the sales effectiveness of your sales force, CSO Insights will send you a copy of the aggregated study analysis when it is compiled. To take part in this online survey just click on the following link:

CLICK HERE

As an added benefit, immediately after you complete the survey you will be able to download CSO Insights’ latest analysis on Proactive Sales Intelligence.

If you have any questions about this study or concerns about confidentiality feel free to contact Jim Dickie, Managing Partner, CSO Insights (303) 530 6930 or jim.dickie@csoinsights.com. CSO Insights is an independent research and benchmarking firm and holds respondents’ answers in strictest confidence. I encourage you to participate in the 2007 Sales Effectiveness Best Practices survey or direct it to the appropriate person on your staff to do so.

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