Win Loss and SellingPower

Last year, SellingPower interviewed me (on behalf of Primary Intelligence) to understand the potential of intelligence in the sales organization. (Click here for the article)

In brief, SellingPower was interested in how an organization can grow sales through competitive intelligence, sales intelligence and, specifically, win loss.

"The power of sales intelligence is driving more and more companies to take a hard look at Win/Loss analysis and what it can do for them. Dalley predicts that within five years, most organizations with more than $1 billion in annual revenue will have a formal Win/Loss program in place. They’re realizing, Dalley concludes, that while they’ve always relied on feedback from their sales reps, it’s ultimately the prospect’s perception that matters."

Primary Intelligence specializes in producing intelligence to make your company more competitive. We have systems, tools and programs to distribute intelligence and make each individual sales rep more effective.

Read the article (click here if you didn't click on the link above) and let me know what you think of the ROI potential of win loss, Primary Intelligence style... (cdalley@primary-intel.com, 801-838-9600 x5050)